Li & Fung first began its distribution business in the U.S. in 2005 and then expanded to Europe in 2008. By working closely with brands and retailers, Li & Fung addresses their specific needs in the areas of design, sales and marketing, and distribution as well as managing the supply chain.
The Company's distribution operation consists of three pillars: private labels, proprietary brands and licensing of recognized brands. In the area of private labels, Li & Fung helps retailers produce finished products under a private label or in-house brand. To develop proprietary brands, the Company takes nationally recognized brands and builds exclusive lines of merchandise for retailers. For licensing, Li & Fung works closely with customers to build up well-known brands through product design, branding, sourcing, product delivery, quality control, pricing and warehousing.
Following the success achieved in the U.S. and Europe, distribution business in Asia begins in 2011. LF Asia, as one of our Distribution business unites, mainly distributes consuming goods in Asia with a wide variety of products from many different segments like foods, healthcare, cosmetics & beauty, apparel, footwear, kids’ products etc.In China, LF Asia has nearly 1,000 employees running a nation wide distribution network in more than 40 cities.